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To be a unique, national, dynamic brand that
transforms lives and
countrywide for the Glory of God.
We aim to be the preferred supplier of
hardware, building, agricultural, appliances, steel,
timber and grocery products wherever we
operate. We intend to present a quality
product, at a fair price, with excellent
service in all our branches. Our desire is to serve,
transform lives in the communities we are active in.
We will be accountable and aware of the
consequences of all our actions.
compassion for others
We will develop respectful and caring
relationships with everyone we come
in contact with.
We will perform our tasks and roles to the
best of our abilities at all times.
We will use our talents and abilities to serve
We will respect and be unbiased towards all
employees and business partners
regardless of race, colour, gender, age,
class, faith or education.
We will approach our work with optimism and
We desire to encourage a healthy life balance
in all spheres.
We are committed to the truth, honesty and
sincerity in all our activities.
It is our aim to be known as a company who,
with its employees, always keep its
promises and is