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To be a unique, national, dynamic brand that transforms lives and

communities countrywide for the Glory of God.

We aim to be the preferred supplier of hardware, building, agricultural, appliances, steel,

timber and grocery products wherever we operate. We intend to present a quality

product, at a fair price, with excellent service in all our branches. Our desire is to serve,

impact and transform lives in the communities we are active in.


We will be accountable and aware of the consequences of all our actions.

Care and compassion for others

We will develop respectful and caring relationships with everyone we come

in contact with.

Commitment to excellence

We will perform our tasks and roles to the best of our abilities at all times.


We will use our talents and abilities to serve others.


We will respect and be unbiased towards all employees and business partners

regardless of race, colour, gender, age, class, faith or education.

Joyfulness and energy

We will approach our work with optimism and cheerfulness.

Life Balance

We desire to encourage a healthy life balance in all spheres.

Transparency and Intergrity

We are committed to the truth, honesty and sincerity in all our activities.

Trust and reliability

It is our aim to be known as a company who, with its employees, always keep its

promises and is entirely reliable.